Christy Girls

WATCO using posters to raise money for war?

Enthymeme: Posters were an effective way to raise funds for war

                    because posters involving beautiful women attract positive attention.

Audience: Mostly middle aged male and female American citizens not fighting in the war.

Chandler is trying to convince middle aged male and female American citizens not fighting in the war to donate to those men who were fighting.Chandler's poster effectively persuades citizens to donate to the funds of their troops by first hooking the target audience with a photo of a beautiful woman. This beautiful woman is key to the success of Chandler's poster. The woman succeeds in drawing attention to the message of the artist's poster as well as appealing to the pathos of the female viewer and to both the logos and pathos of the male viewer. Women would feel "If I want men to look at me and think I am as beautiful as her I should to donate to the troops." They may also feel that men think the woman is beautiful not only because of her looks but because she is donating to the troops. The male viewer would feel that if he were to donate to the troops a woman as beautiful as the one he is seeing would fall in love with him. It also appeals to the male's logos with the saying " Buy bonds or fight," implying that the men must do one of the two and since he clearly does not want to fight, because he hasn't yet enlisted, he should donate to be able to help his country. The male viewer would enjoy this because the poster convinces the man that if he buys a bond, that is just as noble as fighting in the war, thus giving the man a since of pride for donating which would ultimately persuade him to donate. This poster would also lead the man to believe that if he were to donate, a woman as beautiful as the one in the painting would be attracted to him because she herself is so patriotic, which is shown by her grasp on not one but two American flags.The poster is sufficient to make Chandler's argument because it contains first the beautiful woman to grab the attention of the audience and second it shows the juxtaposition of the beautiful woman and the unfortunate situation of the soldiers. This demonstrates to the male viewer that they would definitely rather stay home and donate than fight in the war. The means by which Chandler persuades his audience is relevant because the images he chose to incorporate with the phrase "Buy bonds or fight" succeeded in grabbing his target audience's attention. The image and saying are relevant to this viewer again because these are the men that are eligible to be drafted into the war. The men with the potential to be drafted are also the potential boyfriends of the women viewing the poster which would motivate them to donate as well.