The Costs of Obama Care

http://douthat.blogs.nytimes.com/2010/05/12/the-costs-of-obamacare/

WATCO Obama care on the cost of health care reform?

Claim: Obamacare increases the cost of health care reform

Reason: Because for some companies it is cheaper to pay a fine for not providing insurance for employees than to provide insurance for employees.

Audience: Those with a decent understanding of Obamacare that don't believe it will increase the cost of Healthcare reform. They believe that healthcare reform will be costly no matter what and don't believe Obama care is that bad.

This article does a good job of first establishing a reputable relationship with the reader because it is in a news paper like the New York Times. People believe that to be able to write for the New York Times you have to be pretty smart about the topic you choose to write on. So the author being published in the New York Times develops an automatic credibility in the eyes of the audience. He also makes the reader feel that the issue he is dealing with is a little easier to understand with the language he uses. The author also gives links for all the specific people he references which makes it easier for the audience to be on the same page as him as he is discussing his topic, all these things help the author to establish a connection with the reader. The author also does a good job of laying out his argument in a way that appeals to the readers logos. He is very logical and calculated in the formatting of his article. He lays out all  the facts as he sees them and then continues to delve in deeper to help the reader see the flaws in what has bee proposed. The argument appears to be nearly sufficient. There were some concerns I had that were not fully addressed but had the article been longer I feel that more would have been addressed. The argument was typical in the way that it was formatted. As was stated before the author laid out his argument in a very logical way which is typical of this kind of argument, but effective. Overall I believe the article was very good.

Paper A

WATCO coaching a city league soccer team on the fulfillment of a volunteer college student?

Claim: Coaching decreases the overall feeling of fulfillment of a volunteer college student. 

Reason: coaching increases your exposure to large amounts of unmet expectations and stress.

Audience: My audience is the Provo City Recreation Department, specifically the elementary athletics division.They are middle aged and enjoy organizing sports for youth.

The goal of the author was to persuade city employees to stop recruiting college students as volunteer coaches because it causes undo stress. This author failed to develop an understanding of the audience she was writing to. This caused a disconnect in the paper which caused the audience to loose interest early in the paper. The paper relied to heavily on pathos which failed to persuade again due to the fact that the author did not fully know her audience. The author's appeal to logos also failed to be effective persuasively because the logic she tried to appeal to did not agree with the audience.The argument also did not contain sufficient research to persuade the audience. The research was not the only think lacking however, the lack of response to the opposition greatly weakened the paper. The author also failed to elaborate on points that were relevant to the audience. While the points made were all valid they were poorly supported and as was previously stated lacked appeal to the target audience.This paper overall failed to be effective in the goal of persuading city employees to stop recruiting college students as volunteer coaches. 

Queen Elizabeth's speech to the Troops at Tilbury

My loving people,

We have been persuaded by some that are careful of our safety, to take heed how we commit our selves to armed multitudes, for fear of treachery; but I assure you I do not desire to live to distrust my faithful and loving people. Let tyrants fear. I have always so behaved myself that, under God, I have placed my chiefest strength and safeguard in the loyal hearts and good-will of my subjects; and therefore I am come amongst you, as you see, at this time, not for my recreation and disport, but being resolved, in the midst and heat of the battle, to live and die amongst you all; to lay down for my God, and for my kingdom, and my people, my honour and my blood even, in the dust.

I know I have the body but of a weak and feeble woman; but I have the heart and stomach of a king, and of a king of England too, and think foul scorn that Parma or Spain, or any prince of Europe, should dare to invade the borders of my realm; to which rather than any dishonour shall grow by me, I myself will take up arms, I myself will be your general, judge, and rewarder of every one of your virtues in the field.

I know already, for your forwardness you have deserved rewards and crowns; and We do assure you in the word of a prince, they shall be duly paid you. In the mean time, my lieutenant general shall be in my stead, than whom never prince commanded a more noble or worthy subject; not doubting but by your obedience to my general, by your concord in the camp, and your valour in the field, we shall shortly have a famous victory over those enemies of my God, of my kingdom, and of my people.

WATCO Queen Elizabeth portraying herself as a commoner on the effectiveness of her speech to rally her troops?

Enthymeme: 

Claim: Queen Elizabeth I appealing to her audience as one of them increases the effectiveness of her speech to rally the troops. 

Reason: because Queen Elizabeth I appealing to her audience as one of them allows the troops to feel more united with their leader.

Audience: An elderly Monarch from another country that believes the prestige and status of the crown should not be ignored.

The argument of this speech is developed as Queen Elizabeth tries to persuade her troops that she is just as involved in the war as her troops are. Queen Elizabeth is addressing troops that are about to fight for her country's liberties. Her goal is to create a united front and convince her troops that she is dedicated to this war and to them. First Queen Elizabeth I appeals to the Ethos of the troops by beginning her speech with "my loving people." She has just told them what their relationship to her is in case they had any question prior to her address. She also appeals to the troops ethos and pathos as the same time as she says she has always put her trust in her subjects and their "loyal hearts" which is why she has come to be with them. The queen further develops her relationship to her people when she says she is willing to die along side them to win this war. I believe the argument fulfills the necessary requirements to convince the troops that she is united with them on the war front. She does this by continually proclaiming she will pick up arms with the troops or die beside them. She also does a good job of including plural pronouns which naturally add a united tone to the speech. She also continuously praises her people and tells them of her love for them. These proclamations of love and confidence would be successful in inspiring and uniting her troops. The queen's diction is also very patriotic when she tells the troops to "Let tyrants fear," and "we shall shortly have a famous victory," these simple yet powerful phrases demonstrate the confidence the queen has in her troops which in turn inspires them. The argument or speech is probably not typical for a queen in that a queen probably usually doesn't come down the the battle field to give an inspiring speech to her troops. The speech is however typical of a general to his troops which is why it is so effective. It combines the power and authority of the queen with the emotion and sense of unity a troop feels with their commander to successfully rally the troops for the battle field. 

Christy Girls

WATCO using posters to raise money for war?

Enthymeme: Posters were an effective way to raise funds for war

                    because posters involving beautiful women attract positive attention.

Audience: Mostly middle aged male and female American citizens not fighting in the war.

Chandler is trying to convince middle aged male and female American citizens not fighting in the war to donate to those men who were fighting.Chandler's poster effectively persuades citizens to donate to the funds of their troops by first hooking the target audience with a photo of a beautiful woman. This beautiful woman is key to the success of Chandler's poster. The woman succeeds in drawing attention to the message of the artist's poster as well as appealing to the pathos of the female viewer and to both the logos and pathos of the male viewer. Women would feel "If I want men to look at me and think I am as beautiful as her I should to donate to the troops." They may also feel that men think the woman is beautiful not only because of her looks but because she is donating to the troops. The male viewer would feel that if he were to donate to the troops a woman as beautiful as the one he is seeing would fall in love with him. It also appeals to the male's logos with the saying " Buy bonds or fight," implying that the men must do one of the two and since he clearly does not want to fight, because he hasn't yet enlisted, he should donate to be able to help his country. The male viewer would enjoy this because the poster convinces the man that if he buys a bond, that is just as noble as fighting in the war, thus giving the man a since of pride for donating which would ultimately persuade him to donate. This poster would also lead the man to believe that if he were to donate, a woman as beautiful as the one in the painting would be attracted to him because she herself is so patriotic, which is shown by her grasp on not one but two American flags.The poster is sufficient to make Chandler's argument because it contains first the beautiful woman to grab the attention of the audience and second it shows the juxtaposition of the beautiful woman and the unfortunate situation of the soldiers. This demonstrates to the male viewer that they would definitely rather stay home and donate than fight in the war. The means by which Chandler persuades his audience is relevant because the images he chose to incorporate with the phrase "Buy bonds or fight" succeeded in grabbing his target audience's attention. The image and saying are relevant to this viewer again because these are the men that are eligible to be drafted into the war. The men with the potential to be drafted are also the potential boyfriends of the women viewing the poster which would motivate them to donate as well.

Take It To The Next Level

Nike is trying to prove that they can help you take your soccer performance to the next level and reach your potential.  Nike is appealing to a Jr. High or High School male, someone who is in the early years of their soccer career. The fact that they are advertising in the English Premiere League (EPL) and World Cup final game suggests the target viewer is male because women don't play in these leagues. The goal of Nike is to make these young men believe their product is what can take their game to the next level. Nike does this by first hooking you with curiosity about the "mystery player." We join the player  in a game winning situation the same as the target viewer has been no doubt, which allows the viewer to connect with the "mystery player". Through out the commercial you are also able to think of yourself as the mystery player because his face is never revealed. This leaves you thinking maybe you could be that player one day. Nike also appeals to logos through the following argument, " you want to play EPL soccer, you have the potential, you have the drive, now you need the product." The product is proven to be effective in this commercial by showing the young player go from his club team to bumping into and playing all the famous soccer players of the EPL. "These players are worshipped around the world and you could be too if you would just take your game to the next level with Nike," resounds in the viewer's mind. The status of the "mystery player" is continually demonstrated through the players he is in contact with as well which builds his credibility with the viewer. The quality and quantity of star players are sufficient to persuade the view that Nike truly does take players to the next level. The argument is typical in the way that it shows flashy players with flashy moves but is unique in allowing the viewer to put themself in the shoes of the "mystery player". The commercial is also accurate because those famous players do indeed use their product on the field in real life. The argument is relevant to both the goal and the audience because it shows Nike can help you reach your desired level of soccer while succeeding to get the attention of a young male audience. The Linch Pin is the participation of all the EPL players because other wise it is just actors pretending to be soccer stars which is far less effective in convincing their target audience of their credibility.